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Boomer Marketing eBook
Selling To A Recession Resistant Market
language: english
Publisher:
TAYLOR & FRANCIS, June of 2009 ‧
see product details
33,11€
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Ebook for ADE
SYNOPSIS
Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9781134010042 |
| Publisher: | TAYLOR & FRANCIS |
| Release Date: | June of 2009 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Categories: |
eBooks in English
>
Economics, Finance and Accounting
>
Economy
|
| EAN: | 9781134010042 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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10%Technological EntrepreneurshipSpringer International Publishing AG148,70€ 10% CARDfree shipping
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10%Technological EntrepreneurshipSpringer International Publishing AG148,70€ 10% CARDfree shipping