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Beyond Traditional Marketing eBook

Innovations In Marketing Practice

by Kamran Kashani, Jean-Pierre Jeannet, Jacques Horovitz, Adrian Ryans, Dominique Turpin, John Walsh e Sean Meehan
language: english
Publisher: WILEY, September of 2005 ‧
55,65€
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Ebook for ADE
This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the 'classic' literature where innovations in practice had moved ahead of the discipline at an academic level.

Beyond Traditional Marketing

Innovations In Marketing Practice

by Kamran Kashani, Jean-Pierre Jeannet, Jacques Horovitz, Adrian Ryans, Dominique Turpin, John Walsh e Sean Meehan

Property Description
ISBN: 9780470015445
Publisher: WILEY
Release Date: September of 2005
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Management > Management and Organization
EAN: 9780470015445