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Marketing Management
An International Perspective - Case Studies
language: english
Publisher:
BLOOMSBURY PUBLISHING PLC, June of 1999 ‧
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SYNOPSIS
This collection brings together over 20 real-life case studies of marketing management issues faced by leading international companies from America, Asia and Europe.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780333750087 |
| Publisher: | BLOOMSBURY PUBLISHING PLC |
| Release Date: | June of 1999 |
| Language: | English |
| Cover: | Softcover |
| Pages: | 512 |
| Format: | Book |
| Categories: |
Books in English
>
Management
>
Marketing
|
| EAN: | 9780333750087 |
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