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Art Of Innovation eBook

Lessons In Creativity From Ideo, America''S Leading Design Firm

by Tom Kelley
language: english
Publisher: Profile, June of 2016 ‧
11,25€
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An updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world.

Art Of Innovation

Lessons In Creativity From Ideo, America''S Leading Design Firm

by Tom Kelley

Property Description
ISBN: 9781847656780
Publisher: Profile
Release Date: June of 2016
Language: English
Format: eBook
File Format and Compatibility:
Categories: eBooks in English > Management > Management and Organization
eBooks in English > Others
EAN: 9781847656780
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

ABOUT THE AUTHOR

Tom Kelley

Tom Kelley, director geral da IDEO, uma multinacional de design reconhecida em todo o mundo trabalha marcas como a Procter & Gamble; Pepsi-Cola e Samsung. Considerada uma das vinte empresas mais inovadoras, desde 1991, a IDEO consta da lista de vencedores do prémio anual Industrial Design Excellence Awards. Tom Kelley foi responsável pelo crescimento da empresa de 20 para 350 empregados, assumindo diversas áreas de responsabilidade, entre as quais o marketing e os recursos humanos.
O seu anterior livro - The Art of Innovation - foi um bestseller.

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