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Analysis Of Pankaj Ghemawat'S Distance Still Matters eBook
The Hard Reality Of Global Expansion
language: english
Publisher:
Macat Library, May of 2018 ‧
see product details
9,26€
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Ebook for ADE
SYNOPSIS
Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.
DETAILS
| Property | Description |
|---|---|
| ISBN: | 9780429818981 |
| Publisher: | Macat Library |
| Release Date: | May of 2018 |
| Language: | English |
| Format: | eBook |
| File Format and Compatibility: | |
| Collection: | The Macat Library |
| Categories: |
eBooks in English
>
Management
>
Management and Organization
eBooks in English > Fiction > History of Literature |
| EAN: | 9780429818981 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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