10% OFF

An Analysis Of Pankaj Ghemawat'S Distance Still Matters

The Hard Reality Of Global Expansion

by Alessandro Giudici e Marianna Rolbina
language: english
Publisher: Macat International Limited, May of 2018 ‧
8,79€
10% OFF CARD
Sell ​​your book
Distance Still Matters is an influential Harvard Business Review article. In this work, Ghemawat proposes the CAGE distance framework that allows firms to consider four dimensions of international distance (cultural, administrative, geographic, and economic) when planning global expansion.

An Analysis Of Pankaj Ghemawat'S Distance Still Matters

The Hard Reality Of Global Expansion

by Alessandro Giudici e Marianna Rolbina

Property Description
ISBN: 9781912453009
Publisher: Macat International Limited
Release Date: May of 2018
Language: English
Dimensions: 133 x 197 x 20 mm
Cover: Softcover
Pages: 112
Format: Book
Collection: The Macat Library
Categories: Books in English > Management > Management and Organization
Books in English > Others
EAN: 9781912453009