Digital Sunday See more items on sale
Capa do artigo American Patriotism And Corporate Identity In Automobile Advertising
20% OFF

American Patriotism And Corporate Identity In Automobile Advertising eBook

«Whats Good For General Motors Is Good For The Country And Vice Versa?»

by Markus Weik
language: english
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften, February of 2019 ‧
81,95€
65,56€
20% OFF
IMMEDIATE AVAILABILITY
Ebook for ADE
DIGITAL SUNDAY SEE MORE ITEMS ON SALE
The purpose of this study is to explore how automobile manufacturer General Motors (GM) has framed its corporate identity in domestic ads to convey the ‘American brand’ image. The author argues that GM has continuously used a patriotic framing in its self-representations, linking itself and its products to the well-being of the country.

American Patriotism And Corporate Identity In Automobile Advertising

«Whats Good For General Motors Is Good For The Country And Vice Versa?»

by Markus Weik

Property Description
ISBN: 9783631776957
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Release Date: February of 2019
Language: English
Pages: 362
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Mainzer Studien Zur Amerikanistik
Categories: eBooks in English > Art > Arts in General
eBooks in English > Fiction > Essays
EAN: 9783631776957

BOOKS FROM THE SAME COLLECTION