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Affluent Consumer eBook

Marketing And Selling The Luxury Lifestyle

by Edward M. Mazze e Ronald D. Michman
Book eBook
language: english
Publisher: Bloomsbury Publishing (USA), September of 2006 ‧
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Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.

Affluent Consumer

Marketing And Selling The Luxury Lifestyle

by Edward M. Mazze e Ronald D. Michman

Property Description
ISBN: 9780313086519
Publisher: Bloomsbury Publishing (USA)
Release Date: September of 2006
Language: English
Pages: 208
Format: eBook
File Format and Compatibility: PDF para ADE
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9780313086519