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Advanced Introduction To Consumer Behavior Analysis eBook

by Gordon Foxall
Book eBook
language: english
Publisher: Edward Elgar Publishing, May of 2017 ‧
23,85€
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Ebook for ADE
This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a deeper understanding of what consumers actually buy and the nature of the utility that shapes and maintains patterns of consumption.

Advanced Introduction To Consumer Behavior Analysis

by Gordon Foxall

Property Description
ISBN: 9781784716936
Publisher: Edward Elgar Publishing
Release Date: May of 2017
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Elgar Advanced Introductions Series
Categories: eBooks in English > Social Sciences and Humanities > Sociology
EAN: 9781784716936