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Absolute Essentials Of Marketing Research eBook

by Bonita M. Kolb
language: english
Publisher: TAYLOR & FRANCIS, December of 2021 ‧
26,49€
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Ebook for ADE
This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

Absolute Essentials Of Marketing Research

by Bonita M. Kolb

Property Description
ISBN: 9781000523300
Publisher: TAYLOR & FRANCIS
Release Date: December of 2021
Language: English
Format: eBook
File Format and Compatibility: PDF para ADE
Collection: Absolute Essentials Of Business And Economics
Categories: eBooks in English > Management > Management and Organization
EAN: 9781000523300