Mark H. McCormack

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Mark H. McCormack, conhecido como “o homem mais poderoso do desporto”, fundou, com um aperto de mão, a International Management Group, empresa pioneira da indústria moderna do marketing desportivo e hoje a agência de desporto mais proeminente do mundo. Ao longo de quatro décadas, McCormack transformou a IMG num grupo multimilionário, presente em mais de 40 países, englobando inúmeras atividades nas áreas do marketing e dos negócios.
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