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Confronting Capitalism Audiobook

Real Solutions For A Troubled Economic System

by Philip Kotler
language: english
Publisher: Brilliance Audio, April of 2015 ‧
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With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism—spanning a spectrum from laissez faire to authoritarian—shapes the market economies of all the wealthiest and fastest growing nations. But trouble is cracking its shiny veneer. In the US, economic growth is no longer matched by economic development. Wealth is concentrated in the hands of a few, natural resources are exploited for short-term profits, and good jobs are hard to find.

With a piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including: persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more.

Amidst its dire assessment of what’s ailing us, Confronting Capitalism delivers a heartening message: we can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark audiobook elucidates today’s critical dilemmas and suggests solutions for returning to a healthier, more sustainable path.

Confronting Capitalism

Real Solutions For A Troubled Economic System

by Philip Kotler

Property Description
ISBN: 9781501238840
Publisher: Brilliance Audio
Release Date: April of 2015
Language: English
Format: Audiobook
File Size B
File Format and Compatibility:
Categories: Audiobooks in English > Economics, Finance and Accounting > Economy
EAN: 9781501238840

ABOUT THE AUTHOR

Philip Kotler

É Distinto Professor S. C. Johnson & Son de Marketing Internacional na Kellogg School of Management, na Northwestern University. Realizou o seu mestrado na Universidade de Chicago e o seu doutoramento no MIT, ambos em Economia. É autor de Marketing Management (Pearson), atualmente na sua 15.ª edição, sendo o livro de marketing mais utilizado nas escolas de pós-graduação em Administração de Empresas de todo o mundo. É autor de dezenas de outros livros de sucesso e já escreveu mais de 100 artigos em revistas conceituadas. É o único a vencer por três vezes o cobiçado prémio Alpha Kappa Psi para o melhor artigo anual do Journal of Marketing. O Professor Kotler foi o primeiro a receber quatro prémios importantes: o Distinguished Marketing Educator of the Year Award e o William L. Wilkie Marketing for a Better World Award, ambos concedidos pela American Marketing Association, o Philip Kotler Award for Excellence in Health Care Marketing, entregue pela Academy for Health Care Services Marketing, e a Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice. As suas inúmeras outras grandes honras incluem o Prémio Educador de Marketing do Ano da Sales and Marketing Executives International, o Prémio de Excelência de Marketing da European Association of Marketing Consultants and Trainers, o Prémio Charles Coolidge Parlin Marketing Research e o Prémio Paul D. Converse, concedido pela American Marketing Association para homenagear contribuições extraordinárias para a ciência do marketing. Uma recente pesquisa da Forbes classificou o Professor Kotler no top 10 dos mais influentes pensadores de negócios do mundo. Numa recente pesquisa do Financial Times com 1000 executivos seniores de todo o mundo, o Professor Kotler foi classificado como o quarto mais influente escritor de negócios/guru do século XXI. Foi presidente do College on Marketing of the Institute of Management Sciences, diretor da American Marketing Association e curador do Marketing Science Institute. Foi consultor de muitas das principais empresas americanas e internacionais nas áreas de Estratégia e Planeamento de Marketing, Organização de Marketing e Marketing Internacional. Tem viajado e dado palestras extensivas pela Europa, Ásia e América do Sul, aconselhando empresas e governos sobre práticas e oportunidades de marketing global.

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BY THE AUTHOR