10% de desconto

Theory Of The Business (Harvard Business Review Classics) eBook

de Peter F. Drucker
idioma: inglês
Editor: Harvard Business Review Press, abril de 2017 ‧
13,24€
10% DESCONTO CARTÃO
DISPONIBILIDADE IMEDIATA
Ebook para ADE

Peter F. Drucker argues that what underlies the current malaise of so many large and successful organizations worldwide is that their theory of the business no longer works. The story is a familiar one: a company that was a superstar only yesterday finds itself stagnating and frustrated, in trouble and, often, in a seemingly unmanageable crisis. The root cause of nearly every one of these crises is not that things are being done poorly. It is not even that the wrong things are being done. Indeed, in most cases, the right things are being done—but fruitlessly. What accounts for this apparent paradox? The assumptions on which the organization has been built and is being run no longer fit reality. These are the assumptions that shape any organization''s behavior, dictate its decisions about what to do and what not to do, and define what an organization considers meaningful results. These assumptions are what Drucker calls a company''s theory of the business.

The Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world—and will have a direct impact on you today and for years to come.

Theory Of The Business (Harvard Business Review Classics)

de Peter F. Drucker

Propriedade Descrição
ISBN: 9781633692534
Editor: Harvard Business Review Press
Data de Lançamento: abril de 2017
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
Coleção: Harvard Business Review Classics
Classificação Temática: eBooks em Inglês > Gestão > Gestão e Organização
EAN: 9781633692534
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

SOBRE O AUTOR

Peter F. Drucker

Peter Drucker (1909-2005) é um autor de referência na área dos negócios e das empresas, com vasta obra publicada e traduzida para dezenas de idiomas. Os seus textos contribuíram para a criação das bases práticas e filosóficas da empresa moderna. Descrito como o pai da gestão moderna, Drucker explorou a forma como as pessoas estão organizadas nos negócios, governos e setores não lucrativos da sociedade.

(ver mais)

DO MESMO AUTOR