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The Handbook Of Marketing Research eBook
Uses, Misuses, And Future Advances
Livro
eBook
idioma: inglês
Editor:
SAGE PUBLICATIONS, junho de 2006 ‧
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164,30€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Promotes the overarching business philosophy of customer/market focus, by emphasizing the need for market research to provide the insights required for making decisions. This book identifies such troubling trends as biased sample answers on long questionnaires, and "professionals" whose job is to skew focus group responses.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781506319452 |
| Editor: | SAGE PUBLICATIONS |
| Data de Lançamento: | junho de 2006 |
| Idioma: | Inglês |
| Páginas: | 720 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9781506319452 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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30%The Handbook Of Marketing ResearchSAGE PUBLICATIONS INC146,68€
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30%The Handbook Of Marketing ResearchSAGE PUBLICATIONS INC146,68€
209,54€portes grátis