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Strategic Management Of Technological Innovation Ise eBook
Livro
eBook
idioma: inglês
Editor:
MCGRAW-HILL EDUCATION, Janeiro de 2022 ‧
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42,39€
20% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Melissa Schilling''s Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications and examples, it also provides systemic coverage of the existing research and footnotes to guide further reading. It is designed to be a primary text for courses in strategic management and innovation and new product development. It is written with the needs of both business students and engineering students.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781265657659 |
| Editor: | MCGRAW-HILL EDUCATION |
| Data de Lançamento: | Janeiro de 2022 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
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| EAN: | 9781265657659 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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