Servitization Strategy eBook
Delivering Customer-Centric Outcomes Through Business Model Innovation
SINOPSE
Competing through advanced services involves offering products-as-a-service, delivering outcomes for customers, and regularly earning revenue when customers get the results they value. This strategic move towards delivering outcomes can present many challenges for a firm. Part of the Palgrave Executive Essentials series, this book introduces outcome-based business models as Advanced Services Business Models and provides a practical guide on how a firm can innovate these services through a process known as servitization.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783031454264 |
| Editor: | Springer Nature Switzerland |
| Data de Lançamento: | Janeiro de 2024 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Palgrave Executive Essentials |
| Classificação Temática: |
eBooks em Inglês
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Gestão e Organização
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| EAN: | 9783031454264 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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