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Services Marketing eBook
Text And Cases
idioma: inglês
Editor:
BLOOMSBURY PUBLISHING, outubro de 2018 ‧
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95,40€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Marketing is crucial in any industry: for service based organisations it's absolutely critical. This textbook looks at the issues, models and theories behind services marketing. It is supported by a range of substantial international case studies and offers an insight into the operation of many different service industries.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781137163967 |
| Editor: | BLOOMSBURY PUBLISHING |
| Data de Lançamento: | outubro de 2018 |
| Idioma: | Inglês |
| Páginas: | 376 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9781137163967 |
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