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Scaling The Tail: Managing Profitable Growth In Emerging Markets eBook
idioma: inglês
Editor:
Palgrave Macmillan US, dezembro de 2015 ‧
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59,61€
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
DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781137538598 |
| Editor: | Palgrave Macmillan US |
| Data de Lançamento: | dezembro de 2015 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | Palgrave Business & Management Collection |
| Classificação Temática: |
eBooks em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
eBooks em Inglês > Ciências Sociais e Humanas > Sociologia |
| EAN: | 9781137538598 |
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