Scaling The Tail: Managing Profitable Growth In Emerging Markets
Managing Profitable Growth In Emerging Markets
idioma: inglês
Editor:
Palgrave Macmillan, agosto de 2015 ‧
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SINOPSE
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781137543530 |
| Editor: | Palgrave Macmillan |
| Data de Lançamento: | agosto de 2015 |
| Idioma: | Inglês |
| Dimensões: | 141 x 222 x 20 mm |
| Encadernação: | Capa dura |
| Páginas: | 163 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Economia, Finanças e Contabilidade
>
Economia
|
| EAN: | 9781137543530 |