Revenue Management Theory And Practice eBook

This book provides a broad overview of revenue management and examines this topic from different perspectives. It is divided into three major parts. The first part deals with issues related to business model changes; the second part deals with customer, market and marketing issues and the third part examines revenue management and related issues from various other perspectives.

The book is dedicated to the theory and practice of revenue management. Although cost management tends to focus on expenditure, it is important to pay attention to revenue as well. If a company is unable to generate sufficient revenues, it will not be able to generate a profit no matter how hard it tries to reduce the costs, thereby threatening its long-term existence. For this reason, revenue management, along with cost management, is essential. In addition to costs, research on cost drivers has made progress in recent years. However, systematic research on revenue is still incomplete. There is thus a need for theoretical and empirical research on various issues related to revenue management and to systematize them.

Contents:

• Business Model Change and Revenue Management:
  • Theoretical Foundations of Revenue Management (Hiroshi Obata)
  • Revenue Management for Customer Success (Fumiko Hiki)
  • Revenue Management, Product Costing, and Servitization (Hiroto Kataoka)
• Customer, Market, Marketing, and Revenue Management:
  • The Role of Customer Management Accounting for the Effective Implementation of Revenue Management (Akimichi Aoki)
  • Impact of Hotel Service Quality on Revisit Intention during COVID-19 (Juhyeok Jang)
  • Developing a Profitable New Product with Value-Based Pricing and Target Pricing (Yoshiteru Minagawa)
  • Pricing Capability for Revenue Management (Risa Asaishi)
• Other Revenue Management Topics:
  • Lead Time Reduction and Revenue Management: Case Study on A-One Seimitsu Inc. (Zhi Wang)
  • Revisiting Revenue Drivers: Accounting and Marketing for Sustainability Development (Asako Kimura)
  • Revenue Management in Crisis: The Case of the Airline Industry (Shinnosuke Hara)
  • The Use of Revenue Management Techniques in Performance Management: A Case Study of Servitized Firms (Keita Inoue)
  • Management for the Long-Term Sustainability of Companies as Practiced by Merchants in Edo: Elementary Revenue Drivers in Eighteenth-Century Japan (Kozo Suzuki)

Readership: For students and researchers who focus in the areas of Business and Management, and especially revenue management.