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Restaurant Chains In China eBook
The Dilemma Of Standardisation Versus Authenticity
idioma: inglês
Editor:
Springer Nature Singapore, outubro de 2018 ‧
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105,34€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. The authors identify, analyze, and provide solutions for this authenticity-standardization paradox based on a series of case studies of restaurants in China.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9789811309861 |
| Editor: | Springer Nature Singapore |
| Data de Lançamento: | outubro de 2018 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Business And Management |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9789811309861 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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