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Reputation Management eBook
The Key To Successful Public Relations, Corporate Communication And Sustainable Organizations
Livro
eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, abril de 2025 ‧
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94,19€
10% DESCONTO
IMEDIATO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
The fifth edition of this classic text, which was the first on the subject of reputation management, gives readers the guidance and skills needed to manage brand reputation through effective performance, behavior, identity, and communication strategies. This new edition features new cases on such topics as Covid-19 and AI.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781040323755 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | abril de 2025 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
|
| EAN: | 9781040323755 |
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10%Reputation ManagementTAYLOR & FRANCIS LTD188,59€
209,54€portes grátis -
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10%Reputation ManagementTAYLOR & FRANCIS LTD188,59€
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