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Rating The Audience eBook
The Business Of Media
idioma: inglês
Editor:
BLOOMSBURY PUBLISHING, outubro de 2011 ‧
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33,38€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This is an accessible introduction to the history, machinery and impact of audience ratings. It is the first comparative account, demonstrating new insights into the complexity of audience participation and the methodological problems associated with assessing ratings. It will be key reading for media professionals and students.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781849664615 |
| Editor: | BLOOMSBURY PUBLISHING |
| Data de Lançamento: | outubro de 2011 |
| Idioma: | Inglês |
| Páginas: | 288 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
|
| EAN: | 9781849664615 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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