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Product Strategy And Management eBook
idioma: inglês
Editor:
PEARSON EDUCATION, abril de 2007 ‧
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60,94€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Analyses the nature of product strategy and the management of the product life cycle, from product development to product elimination. This book emphasizes that without product strategy and management there would be no markets, no customers, no competition. It explores the relationship between success of a product and survival of the firm.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781408250273 |
| Editor: | PEARSON EDUCATION |
| Data de Lançamento: | abril de 2007 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Classificação Temática: |
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| EAN: | 9781408250273 |
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