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Personal Influence eBook
The Part Played By People In The Flow Of Mass Communications
idioma: inglês
Editor:
TAYLOR & FRANCIS, julho de 2017 ‧
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64,91€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781351500203 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | julho de 2017 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
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Ciências Sociais e Humanas
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Comunicação e Jornalismo
eBooks em Inglês > Ciências Sociais e Humanas > Sociologia |
| EAN: | 9781351500203 |
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