Ongoing Crisis Communication (eBook)
Planning, Managing, And Responding
Sobre o livro
Ongoing Crisis Communication: Planning, Managing, and Respondingprovides an integrated approach to crisis communication that spans the entire crisis management process and crosses various disciplines. A truly integrative and comprehensive text, this book explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. TheFifth Editionincludes new coverage of social media, social networking sites, and terrorist threats and includes expanded discussions of internal crisis communication and intuition in decision making.