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New Challenges To International Marketing eBook
idioma: inglês
Editor:
EMERALD GROUP PUBLISHING LIMITED, fevereiro de 2009 ‧
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137,79€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781848554696 |
| Editor: | EMERALD GROUP PUBLISHING LIMITED |
| Data de Lançamento: | fevereiro de 2009 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | Advances In International Marketing |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9781848554696 |
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