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Negative Political Advertising eBook

Coming Of Age

de Gary Copeland e Karen S. Johnson-Cartee
idioma: inglês
Editor: TAYLOR & FRANCIS, dezembro de 2013 ‧
42,39€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE

This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Negative Political Advertising

Coming Of Age

de Gary Copeland e Karen S. Johnson-Cartee

Propriedade Descrição
ISBN: 9781135439255
Editor: TAYLOR & FRANCIS
Data de Lançamento: dezembro de 2013
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
Coleção: Routledge Communication Series
Classificação Temática: eBooks em Inglês > Ciências Sociais e Humanas > Comunicação e Jornalismo
EAN: 9781135439255
Acessibilidade: Ver características de acessibilidade indicadas pelo editor