Mass Appeal eBook

Policy researchers and experts across many subjects spend their professional lives developing ideas with public implications, but many are unable to make a public impact. A key reason for this is that higher education undervalues a critical tool for translating policy ideas into action: the ability to communicate those ideas broadly, strategically, and effectively. To address this communication gap, Justin Gest has written a primer to help public policy students,multi-disciplinary researchers, and policy professionals turn their analyses into clear and persuasive campaigns with mass appeal.