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Marking Enterprise eBook
Business Success And Societal Embedding
idioma: inglês
Editor:
Palgrave Macmillan UK, outubro de 2006 ‧
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49,29€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Based upon their studies of extremely successful and unconventional firms, including First Direct, Club Med and Ikea, the authors argue that successful firms are those that are able to design and create new economic and societal, 'territories', not just market shares or brands, that address social values and ways of living.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780230578685 |
| Editor: | Palgrave Macmillan UK |
| Data de Lançamento: | outubro de 2006 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Insead Business Press |
| Classificação Temática: |
eBooks em Inglês
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|
| EAN: | 9780230578685 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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