Marketing Plan Example: Virgin Atlantic Little Red eBook

Essay from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1st, University of Bath, language: English, abstract: Looking for how to write a marketing plan?This is a university graded marketing plan for Virgin Atlantic's new UK domestic flight service named Little Red (Launched March 2013)This marketing plan includes:-Executive Summary-Corporate Objectives-Situation Review-Competitive Analysis-Perceptual Map-Market Segmentation & Targeting-Key Market Trends-Detailed SWOT Analysis-Portfolio Summary (Includes Portfolio Matrix)-PESTLE Analysis-Analysis Of The Current Market-Porters Five Forces Analysis-Strategic Objectives-Marketing Mix (7P's)-Proposed Marketing Budget