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Managing Brand Equity eBook
idioma: inglês
Editor:
FREE PRESS, dezembro de 2009 ‧
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13,14€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
An examination of the phenomenon of brand equity, providing a structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets: company name; brands, symbols and slogans; perceived quality; name awareness; and customer base.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781439188385 |
| Editor: | FREE PRESS |
| Data de Lançamento: | dezembro de 2009 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9781439188385 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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