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Making Of A Name eBook
The Inside Story Of The Brands We Buy
idioma: inglês
Editor:
Oxford University Press, Janeiro de 2005 ‧
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26,49€
10% DESCONTO
CARTÃO
VDNaQ1NtVXdXbkk1WXpkc09EaHhVSFp4Um1kaGFEQkZWakpxV1ZONWFHUnhlbkZLTVZKNVUydG1RMnBCTDI0MWIwTTBVVmx4UzAxV2R6WmxUVXd5YzFkRE56QnRORXRTS3pkSmVFSllOMmgzUzNaVVUyVlZTRVpYTkRONE1tcG1NSGxtWlRKRFRFUmxTVEYwY20weFRuZFZNeXMyTlhoTlRtVXdPRzlqYkRFNVJtSnJkR1JyTjBvd1VrRlRjbXMzYVVSMGJtdzRPRmxKYVVWWGMwZHlkR3RuWmpCMU9GTkpTVWhWYVhWTFEzZFdaVlZFT1RJdk1sSjNiRTFUUjFCUlFsWXpUVWRZZVhGaFJ6bG5Va1UxVWtKaVNub3dNbEZLWm5VNFZ5dHNZMUpZYmt3eWEzSktSVEZoVHpKeE9VazVTbk5SVDB4ek1GVnlaWFZETVhST05IZDJWbWMzVVdwaGJEaG9jMnRpZEc5WFJHcE9MM2hhWjA5bWVXSjBPVzgwU0hsUVdUQmpXR3d3ZVVsMVdUZEpPVE42VkRReFJteFphbVYyTkdneWJ6bDBiREZXWkZkSVYydzJNbEJ1TUM5VE5teERSVzl2TWs5TVRqUnhXRzlhVGtsRllqTXdaRTVuWWpkVVpuZGpjR1pqZUdzeVZ6VnZVbmxrVFZWT2FqWlJRWE5vZFVVeGJTdEZRVGQ2T0VoYVJrUlFja0ZLY25VM2Myd3ZaRFZZZDNSQ2FUZ3ZibFJDZDFoa2QwWlNVRlZyTmxOWmNUaHFRMHhxZDAxclRYY3pVazFvU0RSa2JWVTJkVTVqY1RST01XOXNNRTV3UW1ZMGJYUkRUbkJKY0dsemJHTk5iR0oyYmt0NVJUUk5jVnBYVm01cGRVVlFSR3REY1ZnM2FqQnpabXh4WjNoTlJtWXZlR2RqWWtSellsVXJkR3NyVlZkWFIybEZVRkl3UnpaNU5VWTFaekkwTXpKTmRXWlJUMGMwY2toMk5UVmhLMHB1U2t0b1VrUmhTa0YxTVcxbVRuTlBjRk42VURoblRHaE5lREJvVUVoeGJEVmpOVVpoTWs1NGVGcG1RbEJtWkZOTE5DOUlVVEJ2YjFCblNtWnNaRkkxVXpkSGNtUkVNbmwwTVZkdk1Yb3hZVWx3UTI5WGVIbExLMkp3VUc5ellqVkdhbWg0YlRGaGVsQm5Za0pGUm5vdmVFNXVLMUZzU21FelExQXlOMDlwYWxOR1J6UTNRMlEwZUZKT1NXaFpkVWRtWmtsdWVVUnpTVzFRT1ZscmVtSTBNRGswVVhoRldFZEVSMlIwV2pSbVNERlNSSEp6UFE9PTpUQTlHRkl1blg2Yi91YXNxNHp6K0pnPT0=
DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Shows how and why brand names make their place in language. This book shows how brand names differ from other names, and what goes into making a good name good and a bad name terrible. Giving both a history of brand naming and a how-to, with insights into the business of brand naming, this work is useful for those interested in "owned words".
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780199883400 |
| Editor: | Oxford University Press |
| Data de Lançamento: | Janeiro de 2005 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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eBooks em Inglês > Gestão > Publicidade eBooks em Inglês > Literatura > Linguística e Filologia |
| EAN: | 9780199883400 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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