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International Business Strategy eBook
Rethinking The Foundations Of Global Corporate Success
idioma: inglês
Editor:
CAMBRIDGE UNIVERSITY PRESS, setembro de 2021 ‧
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67,58€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Now in its third edition, this core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). It offers commentaries on 74 key articles from leading management reviews and develops a comprehensive conceptual model to support student learning with a practical perspective.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781108851886 |
| Editor: | CAMBRIDGE UNIVERSITY PRESS |
| Data de Lançamento: | setembro de 2021 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
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| EAN: | 9781108851886 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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