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Integrated Branding eBook
Becoming Brand-Driven Through Companywide Action
Livro
eBook
idioma: inglês
Editor:
Bloomsbury Publishing (USA), outubro de 1999 ‧
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89,44€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
To get the full benefit of branding, companies must actually live the brands they sell. LePla and Parker also include discussions of how to determine brand structure, how an integrated brand applies to marketing communications, and how integrated brands can help companies when they go public.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780313004285 |
| Editor: | Bloomsbury Publishing (USA) |
| Data de Lançamento: | outubro de 1999 |
| Idioma: | Inglês |
| Páginas: | 320 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9780313004285 |
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