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Innovation And Creativity In Smes eBook
Challenges, Evolutions And Prospects
idioma: inglês
Editor:
WILEY, agosto de 2019 ‧
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184,11€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
In order to survive in their market and differentiate themselves from the competition, small- and medium-sized enterprises (SMEs), which represent more than 90% of companies worldwide, need to be creative and innovative.
This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
This book presents a conceptual framework for thinking about innovation and creativity in SMEs. It takes into account their strategic relation to their environment and the economic, technological and social changes that they face. Their ability to enhance their creativity with new ideas and to legitimize them during their implementation is also taken into account
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781119649137 |
| Editor: | WILEY |
| Data de Lançamento: | agosto de 2019 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
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| EAN: | 9781119649137 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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