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Imc, The Next Generation eBook
Five Steps For Delivering Value And Measuring Returns Using Marketing Communication
idioma: inglês
Editor:
McGraw Hill LLC, agosto de 2003 ‧
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82,15€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780071436212 |
| Editor: | McGraw Hill LLC |
| Data de Lançamento: | agosto de 2003 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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Economia, Finanças e Contabilidade
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Finanças
|
| EAN: | 9780071436212 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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