Identity-Based Brand Management eBook
Fundamentals—Strategy—Implementation—Controlling
idioma: inglês
Editor:
Springer Fachmedien Wiesbaden, março de 2023 ‧
ver detalhes do produto
43,71€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783658401894 |
| Editor: | Springer Fachmedien Wiesbaden |
| Data de Lançamento: | março de 2023 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Business And Economics (German Language) |
| Classificação Temática: |
eBooks em Inglês
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Gestão
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Marketing
|
| EAN: | 9783658401894 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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