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Growing Brands Through Sponsorship eBook
An Empirical Investigation Of Brand Image Transfer In A Sponsorship Alliance
idioma: inglês
Editor:
Springer Fachmedien Wiesbaden, novembro de 2014 ‧
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59,61€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
� Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Hence, pairing with a co-sponsor might fortify or dilute a sponsor brand's image depending on the expediency of the image conveyed by that ally.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783658072506 |
| Editor: | Springer Fachmedien Wiesbaden |
| Data de Lançamento: | novembro de 2014 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Coleção: | Strategie, Marketing Und Informationsmanagement |
| Classificação Temática: |
eBooks em Inglês
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|
| EAN: | 9783658072506 |
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