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Global Aspects Of Reputation And Strategic Management eBook

idioma: inglês
Editor: Emerald Publishing Limited, julho de 2019 ‧
107,31€
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Growing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another.  

This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area.  

The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.

Global Aspects Of Reputation And Strategic Management

Propriedade Descrição
ISBN: 9781787544956
Editor: Emerald Publishing Limited
Data de Lançamento: julho de 2019
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
Coleção: Research In Global Strategic Management
Classificação Temática: eBooks em Inglês > Gestão > Gestão e Organização
EAN: 9781787544956
Acessibilidade: Ver características de acessibilidade indicadas pelo editor

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