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The End Of Competitive Advantage eBook

How To Keep Your Strategy Moving As Fast As Your Business

de Rita Gunther McGrath

idioma: inglês
editor: Harvard Business Review Press, maio de 2013
The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage.

The End Of Competitive Advantage

How To Keep Your Strategy Moving As Fast As Your Business

de Rita Gunther McGrath

Propriedade Descrição
ISBN: 9781422191415
Editor: Harvard Business Review Press
Data de Lançamento: maio de 2013
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
EAN: 9781422191415