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Electronic Word Of Mouth (Ewom) In The Marketing Context eBook
A State Of The Art Analysis And Future Directions
idioma: inglês
Editor:
Springer International Publishing, fevereiro de 2017 ‧
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66,24€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9783319524597 |
| Editor: | Springer International Publishing |
| Data de Lançamento: | fevereiro de 2017 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | PDF para ADE |
| Coleção: | Springerbriefs In Business |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9783319524597 |
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