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Ebook: Crafting And Executing Strategy: The Quest For Competitive Advantage: Concepts And Cases eBook

de Arthur Thompson, John Gamble, A. Strickland, Alex Janes, Ciara Sutton e Margaret Peteraf
idioma: inglês
Editor: MCGRAW-HILL EDUCATION, fevereiro de 2013 ‧
52,99€
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Ebook: Crafting And Executing Strategy: The Quest For Competitive Advantage: Concepts And Cases

de Arthur Thompson, John Gamble, A. Strickland, Alex Janes, Ciara Sutton e Margaret Peteraf

Propriedade Descrição
ISBN: 9780077152673
Editor: MCGRAW-HILL EDUCATION
Data de Lançamento: fevereiro de 2013
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade: PDF para ADE
Coleção: Uk Higher Education Business Management
Classificação Temática: eBooks em Inglês > Gestão > Gestão e Organização
EAN: 9780077152673