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E-Book: Contemporary Management, Mee, 2e eBook

de Jones
idioma: inglês
Editor: MCGRAW-HILL EDUCATION, agosto de 2017 ‧
52,99€
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The Second Middle East Edition blends theory with contemporary management practice. Dr. Marina Apaydin (American University of Beirut) joins the authoring team in this edition for significant enhancements to content and presentation of topics.

New chapter-opening cases have been added to feature companies and management personalities from the Middle East.

Management Insights vignettes offer balanced representation of international as well as local, small-to-medium sized companies and start-ups, to ensure applicability of theory in a variety of contexts.

Updated content and improved topics coverage ensure closer alignment with introductory management courses:

• Two new topics have been added on the history of management in the Arab world in Chapter 2, and Islamic ethics in Chapter 5.

• Improved content coverage includes a new Chapter 3 focusing on the Manager as a Person.

• Improved and streamlined coverage of managerial processes relating to organizational culture in Chapter 4.

• Managing in the Global Environment includes revised terminology consistent with International Business courses.

• Chapters 8 through 11 have gone through substantial revision to focus on control as part of managing the organizational structure, and organizational learning as part of change and innovation.

• Chapter 16 includes contemporary topics on communication including social media, influencers, and a guide to networking.

Dr. Marina Apaydin is an Assistant Professor of Strategic Management at the Olayan School Business at the American University of Beirut, Lebanon.

Dr. Omar Belkohodja is an Associate Professor of Strategic Management and International Business at the School of Business Administration at the American University of Sharjah, UAE.

E-Book: Contemporary Management, Mee, 2e

de Jones

Propriedade Descrição
ISBN: 9780077166557
Editor: MCGRAW-HILL EDUCATION
Data de Lançamento: agosto de 2017
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
Classificação Temática: eBooks em Inglês > Gestão > Gestão e Organização
eBooks em Inglês > Gestão > Marketing
EAN: 9780077166557
Acessibilidade: Ver características de acessibilidade indicadas pelo editor