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Design Of Business eBook
Why Design Thinking Is The Next Competitive Advantage
idioma: inglês
Editor:
Harvard Business Review Press, outubro de 2009 ‧
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46,36€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781422155110 |
| Editor: | Harvard Business Review Press |
| Data de Lançamento: | outubro de 2009 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9781422155110 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
SOBRE O AUTOR
Roger L. Martin
Roger L. Martin é reitor da Rotman School of Management da Universidade de Toronto e consultor de vários CEO em estratégia, design, inovação e pensamento integrador.
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