10% de desconto

Demand eBook

Creating What People Love Before They Know They Want It

de Adrian Slywotzky e Karl Weber
idioma: inglês
Editor: CROWN, outubro de 2011 ‧
21,15€
10% DESCONTO CARTÃO
DISPONIBILIDADE IMEDIATA
Ebook para ADE
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical applications—not just for people in business but also for social activists, governments leaders, non-profit managers, and other would-be innovators.
 
They all need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why very good magnetic; how what you don’t see can make or break a product; the art of transforming fence sitters into customers; why there’s no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage).


From the Hardcover edition.

Demand

Creating What People Love Before They Know They Want It

de Adrian Slywotzky e Karl Weber

Propriedade Descrição
ISBN: 9780307887344
Editor: CROWN
Data de Lançamento: outubro de 2011
Idioma: Inglês
Tipo de produto: eBook
Formato e Compatibilidade:
Classificação Temática: eBooks em Inglês > Gestão > Gestão e Organização
eBooks em Inglês > Outros
EAN: 9780307887344
Acessibilidade: Ver características de acessibilidade indicadas pelo editor