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Customer Relationship Management eBook
idioma: inglês
Editor:
TAYLOR & FRANCIS, junho de 2007 ‧
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87,44€
10% DESCONTO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781136412509 |
| Editor: | TAYLOR & FRANCIS |
| Data de Lançamento: | junho de 2007 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Classificação Temática: |
eBooks em Inglês
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Economia, Finanças e Contabilidade
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Economia
eBooks em Inglês > Gestão > Marketing |
| EAN: | 9781136412509 |
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