Relationship Marketing
Creating Stakeholder Value
idioma: inglês
Editor:
TAYLOR & FRANCIS LTD, outubro de 2002 ‧
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SINOPSE
Extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. This book provides advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9780750648394 |
| Editor: | TAYLOR & FRANCIS LTD |
| Data de Lançamento: | outubro de 2002 |
| Idioma: | Inglês |
| Dimensões: | 155 x 235 mm |
| Encadernação: | Capa mole |
| Páginas: | 264 |
| Tipo de produto: | Livro |
| Classificação Temática: |
Livros em Inglês
>
Gestão
>
Gestão e Organização
Livros em Inglês > Gestão > Marketing |
| EAN: | 9780750648394 |
| Idade Mínima Recomendada: | Não aplicável |