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Corporate Communication And Integrated Marketing Communication eBook
Audience Beyond Stakeholders In A Technological Age
Livro
eBook
idioma: inglês
Editor:
Bloomsbury Publishing (USA), junho de 2023 ‧
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77,51€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
In this book, the authors trace corporate communication and integrated marketing communication (IMC) historically and situate industry practices today to draw attention to the need for companies to reach audiences beyond traditional stakeholders.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781498566834 |
| Editor: | Bloomsbury Publishing (USA) |
| Data de Lançamento: | junho de 2023 |
| Idioma: | Inglês |
| Páginas: | 118 |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Coleção: | Integrated Marketing Communication |
| Classificação Temática: |
eBooks em Inglês
>
Ciências Sociais e Humanas
>
Comunicação e Jornalismo
|
| EAN: | 9781498566834 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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