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Consumer Behavior: Building Marketing Strategy Ise eBook
Livro
eBook
idioma: inglês
Editor:
MCGRAW-HILL EDUCATION, Janeiro de 2023 ‧
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47,69€
10% DESCONTO
CARTÃO
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DISPONIBILIDADE IMEDIATA
Ebook para ADE
SINOPSE
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.
DETALHES
| Propriedade | Descrição |
|---|---|
| ISBN: | 9781266479328 |
| Editor: | MCGRAW-HILL EDUCATION |
| Data de Lançamento: | Janeiro de 2023 |
| Idioma: | Inglês |
| Tipo de produto: | eBook |
| Formato e Compatibilidade: | |
| Classificação Temática: |
eBooks em Inglês
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| EAN: | 9781266479328 |
| Acessibilidade: | Ver características de acessibilidade indicadas pelo editor |
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Consumer Behavior: Building Marketing Strategy IseMCGRAW-HILL EDUCATION77,05€portes grátis
-
Consumer Behavior: Building Marketing StrategyMCGRAW-HILL EDUCATION172,51€
-
Consumer Behavior: Building Marketing Strategy IseMCGRAW-HILL EDUCATION77,05€portes grátis
-
Consumer Behavior: Building Marketing StrategyMCGRAW-HILL EDUCATION172,51€
-
Consumer Behavior: Building Marketing Strategy IseMCGRAW-HILL EDUCATION77,05€portes grátis
-
Consumer Behavior: Building Marketing StrategyMCGRAW-HILL EDUCATION172,51€